Abstract
As known, development of entrepreneur’s structures needs deep planning of activity, and business-plan stands as useful and highly efficient instrument for this. In the article made review and research of methodical approach and standards of business planning, given typical structure of business plan, due to different methodic that used in Ukraine. At the modern time, there are is no unified approaches in the area of business planning, so research of business planning standards is actual today. Special attention is paid for characteristics of initiators (institutions and organizations) who are counselors and donors during the drawing up of the business-plan. Indicated, that unified universal standards do not exist, because of that goals and methods of entrepreneurship significantly differentiating. It is necessary to take into account the direction of the project, sources of financing, distribution market, type of products (services), etc. Conducted research allows us to conclude that there are a number of elements of the business plan that are present in almost all methods and standards: summary, characteristics of the object, organizational, marketing, financial and investment components, performance evaluation indicators, risks and ways to overcome them. The article also contains materials from institutions and organizations that should be used when forming business plans. These standards are presented structurally, in the form of tables, where the main points of each standard are described, which makes it possible to study them from the point of view of similarities and differences. Classical and more widely spread in Ukraine is the standard United Nations Industrial Development Organization. It is emphasized, that oftenly the choice of the methodic is the decision of investor, either of developer of business-plan. In accordance, fund’s managers such as banks, financial institutions set as the goal get in business-plan information about efficiency of business-project and risks assessment. In conclusion, it is stated that there is no single universal business plan acceptable for all types of enterprises, it is important to choose the most acceptable standard taking into account the requirements of the investor.
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