Abstract
PURPOSES : The purpose of study is to come up with ideas to improve both the use of the public bicycle and the practicality of the public bicycle system as well. METHODS : The study carried out an analysis on factors which would influence user`s satisfaction by using a structural equation and then, discussed what the current public bicycle system should do to make improvements of its own. In order to Satisfaction of the public bicycle system(Tashu) in Daejeon city survey was conducted users and was based on statistical analysis SPSS 20 program, structural equation modeling program AMOS 20 was used for analysis. In addition, the reliability and validity of each question was conducted verification, to verify the hypothesis using structural equation model. RESULTS : According to the results of the analysis with the structural equation used, the connectivity, the convenience, the economic efficiency and the reliability in order were observed to have an influence on the satisfaction of the users CONCLUSIONS : The connectivity turned out to be a factor that would have the greatest concern with the satisfaction of the users. This finding was, therefore, interpreted that people who would ride the public bicycles understand them as more of a transit system that would take them, the people themselves, to another transfer rather than as some immediate transit system.
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