Японське життя в стилі аніме як туристичний ресурс

Abstract

Nowadays, the business card of Japan, along with high-quality cars and advanced technologies, is such a tourist phenomenon as anime - cartoons, series and computer games in a characteristic Japanese artistic design style, which is distinguished by qualitative differences and, of course, its original drawing. Unlike cartoons from other countries, which are intended mainly for children's audiences (such as, for example, cartoons produced by the company "Walt Disney Productions" (USA), Japanese anime is designed for teenage and adult audiences, which is why it has gained worldwide popularity. Аnime сartoon characters always have cute hairstyles and sport figures, but the main thing that sets them apart is very large eyes, which, according to the Japanese, speaks of the desire of their owner to contact the outside world. Together with the heroes of anime cartoons, goods in the style of " kawaii" with the use of children's accessories were produced and the style of behavior of young people "cosplay" - reincarnation into cartoon characters with appropriate clothes and behavior became fashionable the anime subculture received a concentrated expression in 2010-2020 in the Tokyo district of Akihabara. Such a youth cultural phenomenon, similar to demonstratively careless clothing and the behavior of London hippies in the 1970s and 1980s, turned out to be a powerful tourist magnet, attracting first tens and now hundreds of thousands of visitors. Moreover, a festival called AnimeJapan has been held for ten years, where every year there are more exhibitor companies that produce anime films, series, computer games; "anime" goods, organize viewing of anime film productions in offline and online formats. In 2023, such a festival already attracted hundreds of thousands of "cosplayers" from Japan and abroad and turned into a powerful tourist event.