Abstract
Online retail is the future that is fast approaching. The 2020–2021 Coronavirus pandemic, economic sanctions, and the withdrawal of some brands from the offline market encouraged people to shop online much more often, brought new customers to online stores, provoked the development and use of information technology and various sales channels by aggregators. The results of recent years reflect the rapid growth of online sales and the development of marketplaces and other online trading platforms. In this regard, sellers (salesmen) are forced to actively develop, resorting to integration processes with marketplaces and other online trading platforms.
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