Abstract
Purpose - The purpose of this study is to analyze the festival before COVID-19 and analyze the festival after COVID-19 to predict the possibility of future festival and also to present the direction of sustainable development of local festival focus on Janghang Sunset Festival. Design, data, and methodology - The subjects of study were visitors who attended Janghang Sunset Festival in 2019 and 2020(the festival was canceled so research could not conducted in 2021 / Conducted with expert interview). For data processing, frequency analysis was performed using SPSSWIN Ver. 26,0. Result - For the revitalization and sustainable development of local festivals, local festivals should be achieved by hosting and attracting local festivals, including cultural and social expectations.In addition, contents should be continuously developed so that the scale of visitors'' consumption can be expanded and the profit structure of local residents can be diversified through the festival
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
