프로축구 여성관중의 경기관람요인이 관람만족과 재 관람에 미치는 영향

Abstract

The purpose of this study was to identify the relations between the Effect of the factors of watching the pro football game by Female Spectators on the satisfaction of watching the game and the re-watching and the relation of each characteristics. Survey was conducted from 300 Female Spectators in games of pro football teams, The data from this study were analyzed using Confirmatory factor analysis, Correlation relative analysis, Multiple regression analysis. Results of this study were as following. First, the result of correlation Analysis for the factors of watching the game, the satisfaction of watching and the re-watching, the socio·psychology, the player·team, the game related, the factors of marketing were showing the correlation of statistically attentive plus(+) in the relations between the factors of watching the game and the satisfaction of watching, socio·psychology, the game related, the satisfaction of watching were showing the statistically attentive plus(+) in the re-watching. Second, the factors of socio·psychology, the game related, the factors of marketing are showing the plus(+) Effect on the satisfaction of watching, the factors of facility·environment, the leisures are showing the minus(-) Effecton the satisfaction of watching. Third, the socio·psychology, the game related factors is showing the plus(+) influence on the re-watching, the facility·environment factors is showing the minus(-) influence on the re-watching. Forth, the satisfaction of watching the game is showing the plus(+) Effect on the re-watching, this suggests that the satisfaction is affecting the most substantially on the re-watching.