Abstract
The prerequisites for the emergence of conceptual management, the basis of which is the collective organizational knowledge, are determined. The most appropriate methodology for knowledge management is the system methodology. It is proposed to use soft system models as a tool for structuring and presenting knowledge at the early stages of the study of a complex management situation, which practically cannot be formalized. The basic principles of constructing soft models are considered. It is shown that the use of soft system methods opens up a new perspective for the application of the system approach in management. The methodological task of conceptual management is formulated, the essence of which is to identify, coordinate and integrate individual and collective knowledge structures.
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