Abstract
The article discusses the impact of the pandemic on the strategic plans of Russian companies and the analysis of mechanisms for adjusting the company’s strategic plans in a pandemic to ensure their sustainable development. At the stage of a crisis, enterprises and managers can take measures to establish schemes for preventing or containing the consequences of a crisis or disaster (epidemics, terrorist attacks, economic crises). Firms are generally unable to stop a crisis, but can identify a crisis in a timely manner and apply coping strategies to reduce risks. Integration of well-established theories of crisis management provides valuable information and the development of an appropriate conceptual framework that is applied in the management of enterprises during the COVID-19 pandemic.
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