Ознаки суб’єктів підприємницької діяльності на зовнішніх ринках

Abstract

The aim of the article is to study the essence and features of entrepreneurial activity in order to better understand the principles and factors that determine the success of entrepreneurship and its role in the country’s economy. With the help of systematization and analysis of scientific works of domestic and foreign scientists, the definition of the concept of «entrepreneurial activity» is considered, depending on the direction of research of each scholar. As a result of the study, three main groups of definition of the concept of «entrepreneurial activity» have been allocated: risky activity aimed at making a profit; special kind of social relations; innovative activity aimed at making a profit. The article describes the main entities of entrepreneurial activity, identifies the key characteristics of each type of entity, determining its role, functions, goals and directions of implementation of activity. The size, forms of ownership, sectoral orientation and other key parameters of entrepreneurial entities are analyzed. The characteristic features and criteria that make a particular type of economic activity directly entrepreneurial are presented. Strategic decisions to increase the competitiveness of enterprise are identified. The study of the essence and features of entrepreneurial activity has great potential for expanding knowledge in the field of economics and entrepreneurship, which can focus on studying the relationship between the level of entrepreneurship and the economic development of a country or region; analysis of the contribution of entrepreneurs to job creation, increase in production and increased competitiveness; examining the effectiveness of policies and programs aimed at supporting small and medium-sized enterprises, determining which measures are most successful in stimulating the development of this sector. The study of the characteristics of entrepreneurial entities can help in the formulation of policies aimed at supporting and developing entrepreneurship, as well as in studying its impact on the economy and society, in providing recommendations and identifying strategies for the support and development of entrepreneurial entities in order to promote economic and social development.