Abstract

The purpose of this study is to understand the perceived value of users according to the service scape of the golf driving range, and furthermore, to find out what effect it has on the loyalty of the business when the customer has such an experience. This study were 250 users of golf driving range located in Gyeonggi-do. Of the collected data, 230 copies were used for the final sample of this study, excluding 20 copies that responded insincerely or inappropriately. First, it was found that the service scape of the golf driving range had a positive effect on the customer

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