관광, 관광객의 진정성, 그리고 사회연결망 분석 관련 연구

Abstract

This study shows how various tourism information contents services should grow in the recent SNS smart environment. The method of establishing a role as a tool or means for acquiring tourist information contents is social network analysis. The purpose of this study is to analyze whether the tourism information contents provided by SNT are authentic and whether tourists perform authentic tourism based on these tourism information contents.BR Through this, we tried to find out what the authenticity of tourism that tourists are seeking through social network analysis. SNT is growing rapidly in the global tourism market. The domestic tourism industry needs to actively respond to SNT. In conclusion, the domestic tourism industry should escape SNS such as Facebook, Twitter, and YouTube.BR Therefore, research should be conducted to provide opportunities to experience tourism through more diverse channels. It is also important to build a reliable social network regardless of language or nationality on very large platforms such as Facebook, Twitter, and YouTube. Therefore, it is time for domestic SNS companies to make various efforts to strengthen the SNS platform and build new platform channels.