Abstract
The article discusses teaching the analysis of documentary films from the standpoint of a discursive approach. The importance of teaching the analysis of documentary films is due to the specifics of audiovisual production. A documentary film is a polyosemiotic construct combined with verbal, pictorial and sound signs, which are important for the translator to take into account in the translation process. The discursive approach allows to teach future translators to analyze not only the work as a whole, but also to analyze the historical and socio-cultural context in which it was created.
Highlights
The audiovisual (AV) sector has an important economic and social role
§ Exhibition and broadcasting stage at which the film or TV programmes are shown of cinema screens and TV screens
Production stage: § sufficient film production in the EU, with risk of over-supply of film, ensuring diversity in the supply of films with respect to cultural and linguistic tastes of the consumers; § increased supply in European TV fiction denoting the greater interest of viewers for national TV programmes; § fragmentation of the national European market, not compensated by the development of coproduction schemes even if they increase their share in the number of films produced; § lack of adequate financing, partially compensated by the existing public support which could to some extent reinforce the market segmentation; § prevalence of small independent films and TV producers
Summary
The pivotal role of the studios implies that the production of a film is considered as a purely commercial project, integrating the distribution strategy right from the conception and development stage of the film This evolution of the American market has led to a specialisation in action-oriented films including sensation and special effects, since these films are well-suited for a mass-market distribution, typified by the size and uniformity of the domestic market leading to a distinct supply-side advantage.
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