대전 지역 중년 여성의 맥문동차에 대한 인지도와 기호도

Abstract

The study investigated recognition and consumption of tea and preference for Liriope platyphylla tea and blended tea to provide basic data for developing Liriope platyphylla tea and foods. Subjects were middle-aged women and mostly housewives. Of these subjects, 61.1% liked tea. The main reason for liking tea was ‘health functionalities’. The majority of these subjects had made tea purchases. All factors showed above average importance when purchasing tea. Especially, ‘safety’ and ‘taste’ were considered the most important. More than half of these subjects did not have purchase experience of blended tea. Many of them explained that they did not have much information about blended tea. Also, a large proportion of subjects did not know blended tea very well. Awareness of Liriope platyphylla scored 2.61 of 5 on average. It was found that 76.4% of subjects did not have experience with food using Liriope platyphylla, indicating that awareness of Liriope platyphylla was low. Few subjects had experience with foods using Liriope platyphylla. Next, Liriope platyphylla tea and two types of blended tea showed an above average preference. Especially, subjects preferred blended tea consisting of Liriope platyphylla, brown rice, and Platycodon grandiflorus or consisting of Lycii fructus, Liriope platyphylla, and brown rice. Based on these results, the way to complement Liriope platyphylla with supplementary ingredients could be better than using only Liriope platyphylla when developing a beverage with Liriope platyphylla.