КОРПОРАТИВНАЯ КУЛЬТУРА КАК КРАЕУГОЛЬНЫЙ КАМЕНЬ ЭКОНОМИЧЕСКОЙ УСТОЙЧИВОСТИ ОРГАНИЗАЦИИ

Abstract

Problem context. Corporate culture (CC) of an organization is often represented by implicit factors in research models, the measurement of which poses a significant challenge in terms of accuracy and reliability. However, there is a high demand for such measurements (direct or indirect), particularly in analyzing and forecasting the organization’s level of economic resilience. Research objective. This study aims to establish a link between the corporate culture of an organization and its economic resilience by proposing adequate measures of corporate culture quality. Research methodology. The process of modeling an organization using a normalized system of balanced indicators (NSBI) consisting of 64 indicators across 7 strategic perspectives is described. The relationships between indicators in the NSBI model are inherently fuzzy in nature. By quantitatively measuring these indicators, the quality of CC can be assessed through a reverse process. Results. Three cases are presented where the indicators of “CC Quality” and business efficiency are directly linked using fuzzy logic. Conclusion. An approach is presented that establishes a connection between the quality of corporate culture and the level of organizational resilience through a normalized multi-layered NSBI.