ІННОВАЦІЇ ЯК КОНЦЕПТУАЛЬНА ОСНОВА СОЦІАЛЬНОГО ПІДПРИЄМНИЦТВА В УКРАЇНІ

Abstract

Today, social entrepreneurship is a revolution in non-profit business, as it provides the opportunity to independently provide resources for functioning and solving economic and social problems, including poverty, support for vulnerable groups, environmental protection, human rights, energy security, preservation and restoration land resources, uneven distribution of capital, etc. The primary task of social entrepreneurs is to solve social problems and create a social effect for society. In world practice, there is an understanding that social entrepreneurship is an innovative activity that aims to solve a range of socially significant problems, social transformation and only then make a profit for distribution. However, the question of the priority of goals in such activities still remains controversial. Most authors believe that the priority is social motives, such as solving social problems, achieving social justice, general well-being. Some definitions give equal importance to the social and economic aspects of social enterprises – fulfilling the social mission, they are financially profitable. The mission of social enterprises is expressed in the vast majority in their statutes. Social entrepreneurs achieve their mission most often through the sale of their own products and then the support of socio-cultural activities, projects and programs. Also, social entrepreneurs stand out in their activities by employing vulnerable groups. It is worth highlighting the typology of innovation, which is characteristic of social entrepreneurship in general. Therefore, it is the creation of new tangible assets that did not previously exist in the market or the delivery of existing ones to this market, but at a lower price. A separate aspect is the delivery of products and services to vulnerable groups and the use of their labor to create a new social product. An important segment in the typology of innovation is the development of new models of generating revenue from the sale of long-known goods or services to ensure constant financial income and their focus on the implementation of social programs. It is the introduction of innovations that can ensure sustainable development in the market and achieve a social goal, for which, in fact, a social enterprise is created.