Исследование причин и факторов изменения потребительского поведения населения

Abstract

Public needs and tastes change due to global trends and personal transformations. In time of change, producers look for new ways to attract consumers. The research featured global trends that affect the behavior of Russian consumers, as well as the factors that altered the change in the structure and patterns of Russian consumption market during the pandemic of COVID-19. The authors analyzed global trends in consumer behavior in the period preceding the pandemic and studied the factors that affected the behavior of Russian consumers during the pandemic. They traced the evolution of consumer behavior patterns to identify effective tools that could help the market to meet the needs of the population. The research is relied on information from open sources, processed with the help of standard research methods and economic analysis. Unstable economy, poor economic well- being, and general uncertainty push people to the model of crisis consumption, which happened during the pandemic. The overconsumption in the acute phase of COVID-19 gradually gave way to rational choice and responsible consumption. Digital technologies that thrived during the pandemic shaped a new vector and patterns of consumer behavior that developed as part of pre-COVID global trends and during the pandemic. The article also describes tools that are able to improve the quality of public consumption.