ЕМОЦІЙНИЙ ІНТЕЛЕКТ ЯК ЧИННИК КОНКУРЕНТОСПРОМОЖНОСТІ ПРАЦІВНИКІВ БАНКІВСЬКОЇ УСТАНОВИ

Abstract

Introduction. The article provides a theoretical analysis of the main approaches to the study of the concept of competitiveness. The concepts of emotional intelligence and its influence on the competitiveness of the employee of a financial institution are considered. Factors that affect the competitiveness of employees have been identified. The need for management's interest in creating a healthy competitive relationship between employees is justified, as it ensures the efficiency of staff and the success of the organization.Purpose. Theoretical analysis of the problem of emotional intelligence as a factor in the competitiveness of employees of a banking institution.Methods. The study of emotional intelligence as a factor in the competitiveness of employees of a banking institution is possible through the synthesis of scientific approaches that complement the concept of competition, factors of competitiveness, including emotional intelligence, its impact on employee well-being and organization.Originality. Given the number of existing financial and credit institutions in the consumer market, bankers face a problem: to organize the work of their enterprise so as to be more competitive. This is manifested in the volume and quality of banking services, modernization and optimization of work, attracting external and retaining existing customers, etc.The level of staff development is important for the effective functioning of an organization that works with people. Therefore, the modern enterprise must attach great importance to the problems of selection of candidates for the vacant position, and subsequently the management and staff development.Being competitive with an employee means gaining career growth, getting better pay and motivation, being recognized by colleagues and the bank's management, and being more useful to the organization. Therefore, it is necessary to create a competitive environment for employees, where everyone would have the opportunity to realize their potential for a positive personal result and the success of the banking institution as a whole.Today the concept of competition and competitiveness is studied, the basic psychological strategies of competition in the organizations are defined, the problem of competitiveness of the person is investigated. Less studied is emotional intelligence as a factor in the competitiveness of employees of the organization, in particular financial and credit.Conclusion. Given the theoretical analysis of the chosen topic, it is determined that emotional intelligence is a factor in competitiveness. It should be noted that a healthy competitive environment promotes self-development and self-actualization of the individual and the effective operation of the institution as a whole.