뉴 노멀 시대 메타버스 관광 빅 데이터 분석

Abstract

Sustainability is more important than anything else in tourism in the new normal era. And the virtual space of Metaverse is receiving a lot of attention in reality. Metaverse has become an indispensable keyword in all aspects of society, economy, and culture in the New Normal era. In particular, tourism is appearing in various forms by reflecting new perspectives such as ‘untact tourism’, ‘small tourism’, and ‘daily tourism’ due to the COVID-19 pandemic. And along with Metaverse, it is shifting to the tourism paradigm of the New Normal era. Therefore, the purpose of this study is to identify which specific topics related to Metaverse tourism are becoming issues and what characteristics they have through big data analysis of Metaverse tourism. First, in order to identify trends in Metaverse tourism, we apply the definitions of the four categories defined in the Metabus Roadmap Discourse: key words such as ‘augmented reality’, ‘life-logging’, ‘mirror world’, ‘virtual world’, ‘virtual world Metaverse’, ‘tourism’, and ‘travel’ were set.The data collection period was set for about one year from January 1, 2021, to January 31, 2022, and the TEXTOM 6.0 program, a big data integrated processing solution, was used. The collected data analysis utilized text-mining and semantic network analysis. In addition, simple frequency analysis, N-gram analysis, word cloud and ego-network visualization, and CONCOR analysis were conducted. Finally, it was clustered into four categories: 'Activating Travel and Tourism Experience Events', 'Metaverse Space Virtual Activities', 'Technology-based Future Tourism Platform', and 'Tourist City Content Service'. Based on this, users' needs for Metaverse tourism in the New Normal era were understood and theoretical and practical implications were provided to the Metaverse tourism industry.