항공사 객실승무원의 직무역량이 브랜드 이미지와 재이용의도에 미치는 영향

Abstract

초록·키워드 목차 오류제보하기 The purpose of this study is to analyze the effect of airline cabin crew"s job competency on brand image and passenger"s intentions to reuse. For the empirical analysis of the study, 260 copies of data were collected by conducting a survey targeting those who had experience using domestic/foreign aircraft. 249 copies were used for the final analysis, and the programs used were SPSS v.18 and AMOS v.18. The findings are summarized as follows. First, it was found that the safety management competency, safety responsibility competency, and service competency of airline cabin crew have a positive effect on brand image formation. Second, it was found that airline cabin crew"s safety management competency, safety responsibility competency, and service competency have a positive effect on reuse intention. Third, the brand image was found to have a positive effect on the intention to reuse. These results are expected to be used as basic data for understanding the mechanisms among airline cabin crew"s job competency, brand image, and performance, and for preparing competency reinforcement strategies to improve airline personnel service levels. #Airline Cabin Crew #Job Competency #Brand Image #Reuse Intention AbstractⅠ. 서론Ⅱ. 이론적 배경Ⅲ. 연구설계Ⅳ. 실증분석Ⅴ. 결론참고문헌