Abstract
This study aims to examine the effect of rapport on competency recognition, relationship quality and long-term transaction orientation. In order to confirm this hypothesis, this study conducted a questionnaire survey for convention organizers who have held at the convention center over the past year. A total of 256 questionnaires were collected and 223 were used for the final analysis. This study used SPSS v.25 and AMOS v.26 analysis programs for the final analysis. To examine the rapport on competency recognition, relationship quality and long-term transaction orientation, structural equation modeling(SEM) was established and applied. As a result of the study, civility, self-disclosure, commonality and familiarity among rapport factors affect competency recognition, and civility affects relationship quality. In addition, it was shown that competency recognition affects relationship quality, and relationship quality affects long-term transaction orientation. Therefore, the convention center employees should make efforts to maintain long-term relationships by strengthening their capacity to form rapport with convention organizers and maintaining and improving relationship quality.
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