УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ ПІДПРИЄМСТВА В УМОВАХ НЕСТАБІЛЬНОСТІ БІЗНЕС-СЕРЕДОВИЩА

Abstract

The experience of developed countries in the field of national economy competitiveness management requires a thorough analysis, since the issue of creating new competitive industries is related to the strategy of national development. Therefore, the purpose of the article is to identificatе the ways to manage the company's competitiveness, including on the basis of an assessment of international management experience. Achieving the specified goal was carried out on the basis of a combinatorial approach, which includes a comparative analysis of national business management models, as well as an assessment of the operating conditions of domestic business entities in terms of martial law, which made it possible to identify the vectors of implementation of international experience in managing the enterprise competitiveness. The main tasks of the state industrial policy of the leading countries of the world are defined. The prerequisites for the effectiveness of business decisions in conditions of turbulence are analyzed. The terms for conducting effective economic activity at the current stage of the development of the domestic economy are objectively difficult, therefore, the key challenges for domestic enterprises in the conditions of martial law have been assessed. The process of managing the enterprise competitiveness is carried out taking into account the goals and objectives of the enterprise based on taking into account its capabilities, as well as factors of the internal and external environment. The management of the organization's competitiveness should be systemic, and the set of measures aimed at the realization of the established goals should be constantly revised based on the comparison of the obtained results with the planned indicators and taking into account changes in the conditions of the competitive environment in which the enterprise operates. It was determined that the areas of increasing competitiveness include technological, organizational, economic, social, legal and commercial components, which form a single mechanism for ensuring the competitiveness of the enterprise.