Abstract
This s tudy i s b ased on the assumption that mutual engagement and motivation a re induced in the strategic alliances among SMEs. The purpose of this study is to investigate the effect of mutual reciprocity strategy on cooperation between partner companies, conflict adjustment effort, opportunistic behavior, and influence on sustainable will in terms of cooperation strategy after the conclusion of strategic partnership. The results show that the value-sharing adjustment effort, the agreement adjustment effort, and the friendship adjustment effort have a statistically significant positive effect on strengthening cooperation behavior. The value-shared adjustment effort and the friendship adjustment effort have a statistically significant positive effect on strengthening conflict resolution efforts. The results of this s tudy a re as follows. First, i t is shown that cooperative b ehaviors and conflict resolution efforts have a statistically significant positive effect on suppressing opportunistic behavior. However, it was found that cooperative behavior and opportunistic suppression did not strengthen the will to continue the transaction. However, the results showed that it is possible to increase the will to continue trading through conflict resolution efforts.
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