상가권리금 결정요인에 관한 연구 - 서울시 상가 통상임대료를 중심으로 -

Abstract

This study aims to empirically present variables that influence the determinants of Retail’s Goodwill in major commercial districts in Seoul. The data used in this study were constructed based on 2,433 data from the "2020 Seoul-type Ordinary Rental Fee Survey" for 7,500 stores selected in consideration of the core streets of major commercial districts in 2020. Unlike the previous year, in this study, the deposit and monthly rent items were replaced based on Ordinary Rental Fee, and data were constructed by converting all expenses into the amount per unit area. The summary of the results of this study is as follows. In 2020, the average premium for major shopping malls in Seoul is 1.2138 million won/㎡, and the average rent is 60.8 thousand won/㎡. According to the analysis results, commercial rights had the highest positive (+) correlation with ordinary rent at +0.418, and the highest negative (-) correlation with the exclusive area at -0.175. In other words, the higher the normal rent per square meter, the higher the commercial right, and the higher the exclusive area, the lower the commercial right. The average monthly sales, facility investment costs, and presence or absence of parking lots had a major positive (+) correlation with commercial rights, and whether or not there was an independent street store from a subway station had a major negative (-) correlation. This study proves that the Ordinary Rental Fee survey of Seoul is the biggest factor in determining the determinants of commercial property rights and proves that it is a suitable calculation method for the Ordinary Rental Fee. It will help you figure out the amount.