Abstract
Analysis of urgent problems, connected with the concept of identity, in particular the folklore significance, becomes nowadays the leitmotif of modern cultural-anthropological and ethnofolklore studies, determining the relevance of those aspects in Slavonic ethnology aimed at the thorough study of problems concerning national, regional, local identity, both on the theoretically-methodological and practical, social-cultural levels, enlisting wide European scientific experience. Taking into account modern expansion of the notion of folklore text to the scales of communication act and text of culture, as well as its contemporary functioning in the form of the folklorismus, it seems to be the most perspective to apply to the works in the field of Slavonic ethnology, folkloristics and cultural anthropology, where immaterial cultural heritage is considered in the context of cultural, identification factors of a certain region. Identity of a separate community is formed according to them. Such investigations have been carried out in the scientific centers of Bulgaria, Macedonia, Serbia. They have confirmed the fact, that the complex, polyfunctional and interdisciplinary trend in the study of traditional folk culture, especially folklore, still remains a relevant task of modern Slavistics.
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