Abstract
Korea is quickly becoming a multicultural society, with a consistent increase in the number of foreign workers, spousal migration, and international students. As a policy measure to minimize conflicts between different ethnic groups and cultures and to assist with cultural and social assimilation in this increasingly diversifying Korean society, it may be necessary to develop plans to encourage foreigners to experience Korean culture, tourism, and leisure activities. This study targets foreign workers and investigates the factors that motivate and discourage with regard to their choice of Korea as a travel destination. This study will also empirically examine how their motivations to travel and Korea’s travel restrictions affect the travel attitudes of foreign workers. Based on the results of this analysis, the aim of this study is to create an environment in which foreign workers can positively participate in Korean tourism by alleviating restrictions on domestic travel and providing additional incentives and motivations for their trips to Korea.
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