Abstract
Online retail is outpacing offline retail in terms of development rates, and with an increase in the share of the younger generation, this trend will continue in the coming years. The aim of the per is to identify the prospects of e-commerce development in Russia. A study of the history of the formation of electronic commerce, an analysis of its development in different countries of the world, including Russia, is being conducted. The prospects for the development of online food trading are substantiated. The focus is made on a detailed study of the e-Grocery segment, segmentation of types of online stores is carried out, identifying the potential for the development of different sales channels.
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