Abstract

For 30 years of Independence, a positive image of Kazakhstan has already formed in the world. For a third of a century, the country has been systematically and steadily moving towards global goals. Today our country is recognized by the world community, Kazakhstan is among the 50 most developed countries in the world, systematically following the Strategy 2050, the Plan of the Nation “100 concrete steps: a modern state for all”, implementing a number of other programs and projects. The development of any state is impossible outside the global world space. Since the day of gaining independence, our country has consistently strengthened its status and authority in the international arena. In the process of improving the positive experience of state building and strengthening the country’s competitiveness, the modern image of the Republic of Kazakhstan has been formed. It arose and developed on historical, geopolitical, cultural, ethnic, religious, demographic and other grounds. A positive image is important for the well-being and prosperity of our state, and for further strengthening our positions in the world arena. The article examines the role of the subjective factor - the factor of the political leader - in the context of the formation of the international image of Kazakhstan. The role and contribution of the First President - Elbasy N.A. Nazarbayev is evaluated and analyzed in the process of positioning the country in the international arena.

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