ЦІННІСНО-ОРІЄНТОВАНА ОРГАНІЗАЦІЯ ДІЯЛЬНОСТІ СУЧАСНОГО УКРАЇНСЬКОГО РЕПЕРТУАРНОГО ТЕАТРУ

Abstract

The article is devoted to the problem of searching the organizing conception of the activity of such social institution as the modern Ukrainian repertoire theater. The last one perishes because of the contradiction between its statutory unprofitability, supported by budgetary financing, and the market structure of living environments. One of the possible concepts here can be a value-oriented organization of the repertory theater. The unconditional value of the theater is its organizational culture. Its formation requires a balanced use of motives and stimulus. Under such conditions it is advisable to take as its central index the creative and production potential that requires the development of appropriate competencies and competences. The potential is determined by both the resource base and the possible efficiency of its use. Therefore the indicator characterizing the potential of the theater is represented by the vector quantity. An analytical description of this quantity is proposed in the article. The matrix "Resource-sufficiency / Efficiency of resource use" is proposed for the purpose of developing managerial decisions on further increasing the creative and productive potential of both the employee and the theater troupe. The unconditional sign of the development of the theater is the positive dynamics of its creative and production potential. Only with such dynamics is the competitiveness of the repertory theater in market economy ensured.