Abstract
This paper is to clarify the situation with the current media content analysis of Japanese television, has been designed to obtain information necessary for teaching media literacy. National Television Violence Study in the United States (1996-1998) based on create a chart documentation and coding, two at 2003 and 2004, extracts from fiction in the program each week, and analyzed the characteristics of the characters involved in what pro-social behavior. As a result, performer prosocial behavior is not portrayed as a very appealing character, promoting factors of observational learning was poor. In addition, the number of men than women in general depiction was also suggested divergence from reality. Finally, the villain character, there was little reward for good and evil characters complex.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
