Abstract
Investments occupy an important place in ensuring the financial stability and efficiency of a commercial bank. Marketing analysis of the stock market makes it possible to make a management decision on the formation of an optimal investment portfolio. This helps to provide competitive advantages over other credit institutions and expand its share in the financial market. The development of marketing activities is carried out taking into account the formation of a financial strategy and ensuring profitability from active operations. The obtained data on the dynamics of sectors of the economy make it possible to form a strategy for investing profitable organizations. The structure of the investment portfolio changes under the influence of ongoing changes in the economic and financial activities of business entities. Consistent optimization of the investment portfolio is related to the financial activities of the commercial bank and is determined by the phases of development of operational work.
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