Abstract
The article describes the influence of rhetoric on a person, the nature of words that cause positive and negative mood. Such statements, which are now taking place in the rhetoric of the Kyrgyz language, express a positive or negative psychological mood in relation to someone and pay attention to the increase in the strength of emotional impact on the listener, say that his ancient patterns lead directly to magical beliefs.The meaning of the word is accompanied by calls to magic power, requests and requests, at the same time, the opposite of thought, based on the offense force to take revenge, to eradicate, however, such rhetorical statements that are found in today's people, retain their magical content.
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