Abstract

Informatization and personalization as tendencies in the culture of contemporary society In this article attempt is made to generalize some data about the informatization process. The author considers it in the context of such stages of development of the information culture of society as the forming of the human language, the elaboration of writing system, the development of printing and, finally, the creation of universal computers. Then the information sector of the economy of modern society is being studied and conclusion is made that taking into account the individual tastes of people leads to the development of personalization mechanisms in the industry of informational products and services.

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