이야기판의 계승과 변주, 그리고 확장 : 유튜브의 이야기판을 중심으로

Abstract

The emerging online narrative culture can be fully understood when it is examined with an awareness of the oral narrative traditions and storytelling cultures and norms that have existed in the real world. In this regard, this article aims to provide a deeper understanding of digital storytelling and narrative culture by focusing on how the experiences gained through traditional oral narrative storytelling and narrative culture are being inherited or transformed in online spaces.
 Focusing on the video platform “Youtube” in particular, we found that YouTube has technologically mediated the storytelling methods and principles found in face-to-face storytelling. However, the differences in the hyper-connected locality of the storytelling site and the multi-sensory format and enjoyment of the narrative text require different classification criteria from those used to identify the type and content of traditional storytelling.
 Therefore, we divided in YouTube's storytelling into three types according to the way stories are mainly composed: “telling,” “viewing,” and “Interacting.” These modes of online storytelling are common in that they dismantle many of the boundaries that have been established to describe traditional oral literature storytelling, such as the distinction between factuality and fiction, that between professional storytelling and amateur storytelling, the hierarchy of text/image/sound. It is necessary to examine these narrative phenomena in a more microcosmic way rather than simplifying them into a single concept or theme such as “digital storytelling.”