Abstract
The purpose of this study is to analyze the impact of trade exhibition participation on global competitiveness on Korean listed firms. We explore moderating role of Social Network Service (SNS) and service quality between trade exhibition participation and global capability. We analysed data of 515 listed companies from 2015 to 2017 with the pooled OLS. Results showed that the Trade Exhibition Participation has a significant positive effect to global competitiveness. It showed that Social Network Service and service quality have a significant positive moderating role between trade exhibition participation and global capability. Social Network Service and service quality in exhibition participation as moderating variables can easily increase global competitiveness.. Therefore firms might recognize importance of Social Network Service and high quality service as tool of marketing.
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