주이상스 이론 및 아우라의 측면에서 본 문화예술 고찰

Abstract

Purpose - The purpose of this study is to examine specific examples of popular cultural tourism products based on the concept of ''cultural theory'' and Lacan''s ''jouissance'' through examples of cultural festivals led by the public as a subject of cultural consumption. Design, data, and methodology - Everyone has a desire to pursue culture and tourism outside of everyday life. Jacques Lacan describes these inner desires and pleasures of human beings with the concept of ‘jouissance.’ Festivals in which Lacan''s concept of ''jouissance'' is well revealed include ''Day of the Dead'' in Mexico and ''Halloween Day'', a traditional Irish festival. A specific example of the enjoyment of popular culture consumption is the Jarasum Jazz Festival. Result - Through the''Day of the Dead'' and''Halloween Day'', tourists break the taboo of death and experience extreme pleasure while enjoying the joy of death. And ''Jarasum Jazz Festival'' shows the concreteness of popular culture tourism while satisfying the inner desires of tourists through musical consensus. Conclusions - Festivals that have existed for a long time have come with changes in their essential characteristics, and festivals in modern society are becoming events that embody popular culture consumption. If the public''s desire for cultural consumption is specifically reproduced, the possibility of the development of the festival is very high. The implication of this study is that cultural theory and cultural consumption issues are linked with actual festivals. On the other hand, the limitation of this study is that various festivals cannot be presented, and discussion is being conducted only in a few festivals.