Abstract
This study applied the use-gratification theory to investigate the relationship between usage motivation on usage satisfaction and repurchase intention among consumers nationwide who have experience purchasing local food. The survey was conducted for 14 days from August 1 to August 14, 2023, and a final 270 questionnaires were collected. Statistical techniques for empirical analysis included demographic frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, structural equation model analysis. The Research analysis results are as follows. First, familiarity had a significant positive(+) influence on usage satisfaction. Second, safety had a significant positive(+) influence on usage satisfaction. Third, altruism had not a significant positive(+) influence on usage satisfaction. Fourth, economic had a significant positive(+) influence on usage satisfaction. Fifth, usage satisfaction had a significant positive(+) influence on repurchase intention. Significant implications were provided through the conclusion.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
