واقع الأنشطة الاتصالية الرقمية للعلاقات العامة في الجامعات

Abstract

The Reality of Digital Communication Activities for Public Relations in Universities ( A study on Practitioners of the Professions of Public Relations in Sudanese Universities) Murtada EL.bashir Osman associate professor of Public relations, De-of Media, Nillevalley University Nasr AL.fadil Mustafaassistant professor of Public relations , De-of Public relation, West Kordfan University Data iscollectedby questionnaire.
 This study attempts to identify digital communication activities carried out by public relations departments in Sudanese Universities. The study used the survey method, depending on questionnaire to investigate the public relations practitioners point of view in Sudanese Universities. as the study revealed that the scientific qualification of the study sample was confined in the graduate and postgraduate, and most of them have a long excellent period of experience in the field of public relations which enables them to act positively towards digital communication activities through web sites, social media platform and electronic press. Besides that, the study showed the consideration of public relation units for media through digital communications activities and that public relation units in majority of universities introduce their activities through the implementation of digital communication when introducing university activities. The study recommends increasing digital communication activities as well as paying attention to specific training in digital media arts and computer applications while supporting digital content to match the importance of digital communication activities public relations units in Sudanese by Universities