Abstract

The article attempts to structure the motivational side, as well as the principles of nomination in the formation of the zoonemic layer of onomastic vocabulary. From the point of view of the onomasiological approach, the onomastic nomination is analyzed in the aspect of modeling of the nominative situation, where the specific properties of zoonyms as one of the bits of the names of their own are taken into account. Terminological definition is carried out in connection with the polyemanticity of the term “zoonym”. It is concluded that the reconstruction of the nominative situation (initial motives of the nomination) allows to interpret it as much as possible in order to further use this information in the identification of associative relations. Factors that create a nominative situation when creating a zoonim have been identified. These include both linguistic and extralinguistic: the purpose of the nomination, the age of the nominee, phonetic features of the supposed onim, the inner world of man, associative connections, the influence of zoonimical stereotype. Each component in the nomination process affects the selection of a ready-made name or the creation of a new one in its own way. Synthesis of participation of factors in creation of a nominative situation when forming a zoonim allowed to formulate the basic principles of the nomination characteristic of area of a zoonimiya and also levels on which these principles are based (actually object, object and subject). The distribution of principles by named levels is reflected. It is concluded that the main principles are the nomination of an object by its properties; Nomination as a result of the intended effect of the perception of others; Nomination as a reflection of the inner world and the nominee 's interests, emerging associations; Nomination taking into account the scale of zoonomic stereotypes. It is concluded that the creation of zoonyms is the result of a conscious strategy of the nominee, which reflects the peculiarities of the national specificity of thinking and relevant associative ties in the process of creation.

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