ОСОБЛИВОСТІ ТА ФОРМИ ІННОВАЦІЙНОГО МЕНЕДЖМЕНТУ ІНВЕСТИЦІЙНО-БУДІВЕЛЬНИХ ПРОЕКТІВ

Abstract

Today, the increase in innovative activity in organizations of all branches of the national economy is a key to the development of the state's economy in general. However, in the rating of innovative and active industries, the construction industry occupies one of the last places. Emphasizing the differences of construction organizations, one can assume the need to use different approaches to solving the problems of increasing their innovative potential. In this task, the innovative development of organizations of the investment and construction complex, taking into account the application of new technical developments, is of a strategic nature and requires decision-making only at the level of top managers and enterprise owners. Innovative development of the organization takes the form of a purposeful process that causes qualitative changes, complex and multifaceted, regarding the specifics of the construction company as a socio-economic system. System analysis is important, which makes it possible to choose an effective vector for increasing the innovative potential of the organization of the investment and construction complex. Arguments justifying the need to increase the innovative activity of construction organizations are presented. The strategic nature of innovative development is shown. The need for a systematic approach to increasing the innovative potential of organizations in the construction industry is substantiated. The issue of project integration into the management system of the construction organization was considered. The concept of development and its main distinguishing aspects in the pre- and post-crisis periods are considered; the current state of development in Ukraine is characterized; the impact of the organizational structure and management of the development project on its results is considered. The article considers conceptual approaches to the development of the development of the investment and construction sphere. A conclusion was made about the expediency of land development, which involves the transition from "spot" development to complex development of territories. Also, the problem of increasing the efficiency of the process of introducing innovations in construction is considered. In order to ensure the maximum financial return and reduce the incurred costs, the authors suggest using the fi-development scheme as a management innovation.