Рок-культура как инструмент вхождения в постиндустриальную культуру

Abstract

Rock-music and rock-culture, which is formed on its basis, are methods of entering into culture of post-industrial society described by D. Bell, E. Toffler, F. Fukuyama and others. The correlation between rock-culture and post-industrial culture is established in the aspects of values, rules, practices and identities. In rock culture we can see the formation of the following values: creativity, initiative and individualism. Independence of creativity becomes an ethic imperative. It is more important than techniques and professionalism, which are characteristic of industrial culture. Exaggerated prevalence of innovation over playing tradition strengthens the status and role of the author striving for the permanent re-creation of his own image and style. Another quality, which helps rock culture penetrate into postindustrial society, is assimilation of daily routine by creative activity. This factor initiates consciousness emancipation and breakdown of hierarchical social structures. Rock-culture, as well as post-industrial society, experiences decentralization, de-synchronization and de-standardization. Such social-cultural disorder correlates with marginalization of rock-culture. It forms amateurism as a normative attitude that is opposed to professionalism. Finally the above-mentioned changes entail the collapse of the existing “big” identities, which are substituted by “small group” identities in rock-culture characterized by small potential for internalization. This change of identities, their overlapping triggers the formation of mental plurality, tolerance to mutually exclusive values, normative settings, practices and symbols. Mental pluralism allows a person to change quickly life strategies, respond to external challenges. The stable boundaries between private and public, between art and everyday life are being destroyed in the rock-culture. At the same time, the author highlights the fact that within rock culture entering post-industrial culture is carried out by non-linear way, with expenses and contradictions.