Abstract
The defining characteristics of racism as a quasi-ideology and practice of neo-totalitarianism have been studied and systematized, taking into account the achievements of its predecessors. The changes that took place in the modern world in the space of classical and modern ideologies are characterized. The prerequisites for the formation and consequences of the introduction of racism are elaborated. Scientific approaches to the concept of «racism» are identified and compared. 7 key signs of racism are singled out and substantiated, which include: 1) intolerance to the culture and civilizational choices of other peoples, the use of the idea of a «Russian world» as a technology for uniting a supranational community of speakers and zealots of the Russian language and culture; 2) chieftainship, the cult of the national leader, which relies on special services and the police apparatus; 3) focus on the passivity of the masses, contempt for the individual, the imposition of hypertrophied collectivism, the use of administrative resources and systematic falsification of election results; 4) demonstrative messianic cynicism aimed at discrediting universal human values, democratic procedures and standards; 5) formation of state propaganda as a cynical and lying mouthpiece of the ruling regime; 6) hatred of dissenters, incitement of enmity, economic pressure, nuclear blackmail; 7) masquerading as anti-fascism, manipulative justification of the occupation and annexation of the territories of neighboring states, justification of the genocide of the Ukrainian people, the destruction of Ukrainians as a national community. A conclusion was made about the relationship between the emergence and development of new ideologies and social changes associated with the collapse of previous states and the emergence of new ones; by changing ideas about domination and submission, freedom and justice, the meaning of existence and vision of the future; large-scale crisis phenomena of political, economic, and spiritual content in the development of humanity.
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