소셜벤처 비즈니스 모델 유형별 투자선호도가 투자의도에 미치는 영향

Abstract

The purpose of this study is to analyze the effect of preferences for each of the three types of social venture business models, a hybrid organization, on investment intention. In addition, it is intended to verify the mediating role of positive emotions in the relationship between preferences by type and investment intention. In order to conduct this study, a survey was conducted on 101 investors.
 The results of the study are as follows. First, based on the hybrid characteristics of social ventures, the types of business models were classified into 'Embedded', 'Integrated', and 'External', and the relationship between type preference and investment intention was analyzed. Second, positive emotions have been shown to play a mediating role in the relationship between preferences for social venture business models and investment intentions.
 Based on the results of this study, the following implications were presented. First, the higher the preference for embedded, integrated, and external business model types, the higher the investment intention, so it is necessary to analyze investment cases by business type in detail to find ways to reduce investor uncertainty. Second, social venture managers should consider what business activities to include social missions in and include them as sustainable programs so that they can lead to investment intentions. Third, from the perspective of investors, it was confirmed what factors are needed and affect in investing in social venture business. Through this, social venture managers will be able to establish specific strategies that can be presented to investors. Finally, through this study, various follow-up studies by domestic investors, social venture companies, and related parties can be expected by verifying the relationship between investors' positive emotions and investment intention variables according to the type of social venture business model.