Abstract

The development of marketing research methodologies contributes to more effective adaptation of inclusive institutions to the needs of learners with disabilities. The article considers the most important function of management - marketing in an inclusive educational institution. The basics of marketing research and the methodology of marketing research in an inclusive educational institution are developed and presented, taking into account the peculiarities of inclusive education and contributing to the improvement of the quality of the educational process. The development of marketing research methodologies contributes to the study of market needs and preferences for more effective provision of educational services in inclusive institutions. The materials of this article may be of interest to researchers in the field of management and marketing in the field of education, as well as for heads of educational institutions.

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