Abstract
The importance of image in tourism has been revealed through many previous studies, but this is only a view of Andong tourism from the tourism supply side, and it is necessary to check whether tourists have the same perception. Therefore, in this study, based on the survey on the actual conditions of tourism for tourists who have visited Andong, the purpose of this study is to find a way to improve the tourism image of Andong.BR As a result of the study, Andong was insufficient to be called a representative historical and cultural tourism destination in Korea. Therefore, in order to induce (potential) tourists to Andong, it is necessary to establish and develop a tourism marketing strategy with a new image improvement as the core.BR First, it is necessary to boldly exclude elements that are not very helpful based on the image of Andong
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