Abstract
The article analyzes scientific views of different schools and directions of economic thought on the business value formation. In the study, the author identifies and analyzes the main approaches of theoretical and economic research to studying the problem of the business value formation: cost and behaviour. The author comes to believe that scientific views on the problem of value formation were evolving along the line of "cost approach → behavioral approach". The process of forming the value of business is a system of economic interactions. Any system of economic interactions of various subjects should be institutionalized. Certain formal and informal norms and rules of conduct organize and coordinate the process of business value formation.
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