Abstract
With the recent rapid development of Information and Communications Technologies (ICTs), ICTs play an important role in helping tourists create an enhanced and customized tourism experience. Therefore, it is now difficult to exclude information search activities using ICTs in understanding tourism experiences of tourists. That is, in the era of smart tourism, it is an important research area to investigate the satisfactory experiences and positive behavioral intentions of tourists who use smart devices in a free manner. Therefore, this study aims to grasp the effect of user satisfaction on tourism experience, place attachment, and e-WOM by integrating the information system success model and the affective congruence hypothesis. To this end, this study obtained 172 valid sample through an online survey and used them for analysis. As a result of analysis, this study found that information quality, system quality, and interface design quality have a positive effect on user satisfaction. Further, this study proved that user satisfaction has a positive effect on tourism experience satisfaction, and then in turn, tourism experience satisfaction has a positive effect on place attachment and e-WOM. With these results, this study provides several academic and practical implications.
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