Abstract
The article addresses the global influence of multinational companies and large businesses on socio-economic relations. It is proposed to evaluate the actions of TNCs by using universal criteria of social responsibility such as traditional ethical categories and basic universal concepts of justice, natural human rights, freedom, equality, humanism, public and personal good, moral duty. As a socially accessible sanction in relation to market participants for behavior that contradicts the basic universal human values, it is proposed to use the «cancel or call–out culture» principle.
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