추억 감성을 활용한 스토리텔링 패션제품 리디자인 기획과 제작

Abstract

Background/Objectives: This study aims to plan a memory redesign process and produce actual fashion products accordingly.
 Methods: The methods were literature reviews and case studies. The research papers and Internet sources on storytelling, memory emotion, and redesign were examined. Further, Depth-interviews and production processes were conducted. Through literature research, we defined a concept of storytelling and discovered trend of redesign in the fashion industry. Moreover, we explored the processes and products of design planning cases through storytelling with customers. Fashion brands that specifically revealed the procedures and contents of the work produced through storytelling with customers were selected as the case study by searching “storytelling design” on an Internet portal site using keywords.
 Results: Based on the study, the memory redesign process was planned as 1) a contest and client selection; 2) memory storytelling involving depth-interview and keyword derivation; 3) design planning involving concept setting and mapping; 4) work creation involving draft presentation, decomposition, and combination; 5) sharing thoughts. Accordingly, the process of recruiting clients and producing memory-sensitive products in person through in-depth interviews of a selected person was revealed, and the individual memory sensibility and redesign method were summarized. The “decomposition and combination” method, which is most widely used in the fashion industry, was used as the redesign technique at the time.
 Conclusion/Implications: This study focuses on the emotional value of personal memories contained in fashion products. Further, it can expand the area of customization by individuals at the product planning stage and contribute to the development of sustainable fashion sector by redesigning the products that individuals had.