Abstract
The purpose of this study was to establish the activation plans of tourism blockchain and the perception of tourism consumers by social media big data. Naver and Daum were collected as analysis social media channels. The 5,305 words were gathered through semantic network analysis with a keyword of ‘tourism blockchain’ for big data research. The period was limited to 3 years, from December 1, 2018, to November 31, 2021. The keywords were text mining by Textom and Krkwic program for social network analysis; Netdraw was to imagine the network between words linked to the keyword. As a result, first, the keywords perceived by tourism consumer’s such as ‘base’, ‘platform’, ‘representative’, ‘system’, ‘service’, ‘build’, ‘industry’, ‘Busan’, ‘field’, ‘technology’, ‘tourist quarantine’, ‘Jeju Island’, ‘corporation’, ‘activation’, ‘development‘, ’interest‘ were extracted. Second, as the result of CONCOR group analysis, resultingly five groups were formed. The studies discussed the implication of tourism blockchain promotion and activation plans.
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