КРЕАТИВНАЯ ЭКОНОМИКА: МИРОВАЯ ПРАКТИКА И ВЫЗОВЫ ДЛЯ РОССИИ

Abstract

A significant segment of the modern economic system is the creative economy, which is rapidly developing and progressing on a global scale. The rise of the creative economy is taking place against the background of the crisis, which has posed new challenges to the world community related to the search for the latest directions for the development of the world economy. In the developed countries of the world, the importance of creative industries for the modern economy has been recognized and declared one of the priorities of their development. Therefore, creative thinking inherent in creative industries in modern conditions becomes an important source of new ideas and non-standard solutions, which leads to the revival or rebranding of cities, regions and countries, the creation of new goods and services, the promotion of ideas of ecological and sustainable development, increasing global communication and the development of individual territories. Undoubtedly, the global market of creative industries is currently developing quite rapidly and mobile, which requires from our state and domestic entrepreneurs high adaptive abilities corresponding to global trends. In the article, the author proves that the creative potential of a person is an important factor of economic stability and sustainable development of the domestic economy, and creative industries allow generating profits, creating new jobs and new industries, filling the budget, etc.